​​​​​​​​​​​​​​​​​​​​​​​​​Program Description

Central’s four-year advertising major lets you unleash your imagination. You’ll combine advertising, marketing and theory classes with hands-on experiences. Our student-centered faculty members are excited to share their professional and rich research experience with you, while they individually mentor you through the program. You can gain professional development during the annual National Student Advertising Competition and in paid positions at CM Life, the CMU student newspaper’s “best-in-the-nation” advertising/business department.


​Points of Pride

Students working in CM Life’s advertising department brought home 17 awards, including College Newspaper of the Year, from the 42nd annual College Newspaper Business and Advertising Managers Conference in Austin, Texas. Categories included black and white display ad, the classified page, training programs and mobile application sales increase.

Put Your Degree to Work

CMU’s advertising major helps students develop strategic creative and analytical skills and learn to approach and solve problems for companies and brands with an effective, unconventional mindset. Graduates of this advertising degree program put their skills to work and become leaders in a wide array of creative communication fields. Job opportunities for advertising majors include:​

  • Ad copywriter
  • Graphic designer
  • Media buyer​
  • Media planner
  • Account manager
  • Ad traffic manager
  • Market researcher
  • Audience/consumer analyst
  • Art director
  • Creative director

​U.S. Bureau of Labor Statistics sample data

Below is a list of potential careers, median salary over the course of the career and projected job growth.

JobMedian PayJob Growth through ​2026​
Advertising/marketing manager$129,380 per year10% (23,800 more jobs)
Art director$92,500 per year5% (4,900 more jobs)
Market research analyst$63,230 per year​23% (138,300 more jobs)

Program Overview

For a full review of programs and required courses, visit CMU's official online academic bulletin and consult with an academic advisor.


For More Information

Visit the advertising website or contact:

Journalism Department
Moore 454
Email: jrndept@cmich.edu
Phone: (989) 774-3196
Fax: (989) 774-7114