​​​​​​​​​​​​​​​​​​​​​​​​​Program Description

Central’s four-year advertising major lets you unleash your imagination. You’ll combine advertising, marketing and theory classes with hands-on experiences. Our student-centered faculty members are excited to share their professional and rich research experience with you, while they individually mentor you through the program. You can gain professional development during the annual National Student Advertising Competition and in paid positions at CM Life, the CMU student newspaper’s “best-in-the-nation” advertising/business department.


​Points of Pride

Students working in CM Life’s advertising department brought home 17 awards, including College Newspaper of the Year, from the 42nd annual College Newspaper Business and Advertising Managers Conference in Austin, Texas. Categories included black and white display ad, the classified page, training programs and mobile application sales increase.

Put Your Degree to Work

CMU’s advertising major helps students develop strategic creative and analytical skills and learn to approach and solve problems for companies and brands with an effective, unconventional mindset. Graduates of this advertising degree program put their skills to work and become leaders in a wide array of creative communication fields. Job opportunities for advertising majors include:​

  • Ad copywriter
  • Graphic designer
  • Media buyer​
  • Media planner
  • Account manager
  • Ad traffic manager
  • Market researcher
  • Audience/consumer analyst
  • Art director
  • Creative director

​U.S. Bureau of Labor Statistics sample data

Below is a list of potential careers, median salary over the course of the career and projected job growth.

JobMedian PayJob Growth through ​2026​
Advertising/marketing manager$129,380 per year10% (23,800 more jobs)
Art director$92,500 per year5% (4,900 more jobs)
Market research analyst$63,230 per year​23% (138,300 more jobs)

For More Information

Visit the advertising website or contact:

Journalism Department
Moore 454
Email: jrndept@cmich.edu
Phone: (989) 774-3196
Fax: (989) 774-7114

Program Overview

The course listings below are a representation of what this academic program requires. For a full review of this program in detail please see our official online academic bulletin AND consult with an academic advisor. This listing does not include the General Education courses required for all majors and may not include some program specific information, such as admissions, retention, and termination standards.

(Click on the course name or number for a complete course description.)

Advertising Major

An Advertising Major requires 39 hours of journalism and marketing coursework. The Journalism Department requires that ALL graduating seniors take an exit exam prior to graduation as part of the department’s assessment efforts.
Total: 39 semester hours
Required Courses II
(3 hours)
Select one of the following:
JRN 372
The Asian Media and Cross-cultural Mass Communication
JRN 380
Racial and Cultural Diversity: Mass Media's Role
Required Courses III
(30 hours)
JRN 302
Introduction to Graphics and Visual Communication
JRN 353
Foundations of Strategic Public Relations
JRN 360
Advertising Principles
JRN 361
Writing for Advertising
JRN 365
Advertising Media
JRN 369
Advertising and Public Relations Research
JRN 404
Law of Mass Communication
JRN 466
Advertising Campaigns
JRN 569
Advertising Internship
MKT 300
Introduction to Marketing
Required Courses I
(3 hours)
Select one of the following:
JRN 101
Media and Society
JRN 102
Introduction to Journalism
Required Courses IV
(3 hours)
Select one of the following:
JRN 366
Advertising Account Management
JRN 465
Advertising Copy and Design
JRN 467
Advertising Account Planning