Business and Ma​nagement​

General Business Administration: Applied Business Communication

​​​​​​​​​​​​​Program Description

With the general business major and an applied business communication concentration, you’ll gain the skills and knowledge employers rate as most important: communication, creativity, collaboration and critical thinking. What’s more, you’ll put these skills into practice through active-learning experiences and client projects, adding real-life experiences to your résumé that set you apart from your peers. Clients for student projects have included the Mount Pleasant Discovery Museum, Central Michigan Manufacturer’s Association, Isabella County Restoration House, Mona Lake Productions, Muskegon Area Intermediate School District, Montague Area Public Schools and Dégagé Ministries. You’ll also showcase your work by compiling an electronic portfolio that’s invaluable as you apply for your first job or for graduate school — no matter your life goals.

Put Your Degree to Work

A general business degree prepares you for success in a variety of fields. The applied business communication concentration adds the most highly valued skills in a recent survey of U.S. executives. Examples of potential careers include business consulting, web marketing, social media, business communications, entrepreneurship and upper management.

​U.S. Bureau of Labor Statistics sample data

JobMedian PayJob Growth through ​2022​
Management analyst$78,600 per year19% (133,800 more jobs)
Sales representative$57,870 per year9% (169,300 more jobs)
Marketing manager$115,750 per year12% (25,400 more jobs)

For More Information

Visit the College of Business Administration website or contact:

Business Student Services Center
Grawn Hall 105
150 E. Bellows
Mount Pleasant, MI 48859
Phone: (989) 774-3124

Program Overview

The course listings below are a representation of what this academic program requires. For a full review of this program in detail please see our official online academic bulletin AND consult with an academic advisor. This listing does not include the General Education courses required for all majors and may not include some program specific information, such as admissions, retention, and termination standards.

(Click on the course name or number for a complete course description.)

General Business Admin. Major: Applied Business Communication Concen.

Total: 36 semester hours
Additional Common Body of Knowledge in Business Administration Courses
(9 hours)
BUS 100
Essential Business Skills
Applied Business Statistics
MGT 499
Integrated Capstone-Strategic Management
Required Courses I
(18 hours)
Global Business Communication
BIS 308
Visual Business Communication and Digital Media
BIS 315
Social Media and Emerging Technologies in Business
BIS 470
Business Practices, Communication, and Collaboration
BIS 495
Integrated Capstone: Applied Business Practices
MGT 348
Dynamics of Organizational Behavior
Required Courses II
(3 hours)
Select one of the following:
FIN 201
Personal Finance
FIN 442
Intermediate Financial Management
Required Courses III
(3 hours)
Select one of the following:
BIS 360
Applied Business Communication
MKT 310
Marketing Communications
(3 hours)
Select one of the following:
ART 114
Understanding Digital Photography
ART 231
Introduction to Graphic Design
BIS 327
Web Site Development
BIS 492/ACC 492/FIN 492/MGT 492/MKT 492
Practicum in Small Business
COM 225
Introduction to Communication in Virtual Environments
COM 251
Foundations of Communication Theory
COM 352
Communication and Social Influence
COM 361
Interpersonal Communication
ENT 201/MGT 201
Entrepreneurship Launch Pad
JRN 302
Introduction to Graphics and Visual Communication
MKT 340
Personal Selling

 Grads on Fire

Nick Brezina, ’14, is an information technology staffing specialist for Recruitment Management Consultants in Lansing, Michigan.

Aaron Piotrowski, ’13, is a business systems analyst at Chrysler in Auburn Hills, Michigan.

Stephanie Oswald, ’13, is a customer logistics representative at Bayer Healthcare in Mishawaka, Indiana.

Brendan Murphy, ’13, is a Filtercorp specialist sales representative at KLH Marketing Inc. in Irvine, California.

Kara Pifer, ’12, is a registered dietician nutritionist at Morrison Healthcare in Valdosta, Georgia.

Lauren Brady, ’13, is a web marketing coordinator at CBRE in Chicago, Illinois.

Central Michigan University • 1200 S. Franklin St. • Mount Pleasant, Mich. 48859 • 989-774-4000