​​​​​​​​​​​​​​Program Description

The general business administration major with an applied business communication concentration targets the knowledge, skills and abilities employers seek most: communication, creativity, collaboration and critical thinking. You’ll build these essential skills throughout the program with business-relevant assignments and projects that prepare you for workplace success. You’ll build key business skills, with a focus on effective business communication, that are essential for success now and throughout your career.

Put Your Degree to Work

A business degree prepares you for success in a variety of fields. The applied business communication concentration adds a focus on the essential communication skills valued most by employers. Potential careers include management, sales, marketing, social media, information systems, customer service, entrepreneurship, human resources, web marketing and business consulting.

​U.S. Bureau of Labor Statistics sample data

JobMedian PayJob Growth through ​2022​
Management analyst$78,600 per year19% (133,800 more jobs)
Sales representative$57,870 per year9% (169,300 more jobs)
Marketing manager$115,750 per year12% (25,400 more jobs)

Program Overview

For a full review of programs and required courses, visit CMU's official online academic bulletin and consult with an academic advisor.


For More Information

Visit the College of Business Administration website or contact:

Business Student Services Center
Grawn Hall 113
Email: cba@cmich.edu
Phone: 989-774-3124