​​​​​​​​​​​​​​Program Description

The general business administration major with an applied business communication concentration targets the knowledge, skills and abilities employers seek most: communication, creativity, collaboration and critical thinking. You’ll build these essential skills throughout the program with business-relevant assignments and projects that prepare you for workplace success. You’ll build key business skills, with a focus on effective business communication, that are essential for success now and throughout your career.


Put Your Degree to Work

A business degree prepares you for success in a variety of fields. The applied business communication concentration adds a focus on the essential communication skills valued most by employers. Potential careers include management, sales, marketing, social media, information systems, customer service, entrepreneurship, human resources, web marketing and business consulting.

​U.S. Bureau of Labor Statistics sample data

JobMedian PayJob Growth through ​2022​
Management analyst$78,600 per year19% (133,800 more jobs)
Sales representative$57,870 per year9% (169,300 more jobs)
Marketing manager$115,750 per year12% (25,400 more jobs)

Program Overview

For a full review of programs and required courses, visit CMU's official online academic bulletin and consult with an academic advisor.

General Business Administration Major: Applied Business Communication Applied Business Communication Minor Business Administration Minor
 

For More Information

Visit the College of Business Administration website or contact:

Business Student Services Center
Grawn Hall 113
Email: cba@cmich.edu
Phone: 989-774-3124