​​​​​​​​​​​​​​Program Description

With the general business major and an applied business communication concentration, you’ll gain the skills and knowledge employers rate as most important: communication, creativity, collaboration and critical thinking. What’s more, you’ll put these skills into practice through active-learning experiences and client projects, adding real-life experiences to your résumé that set you apart from your peers. Clients for student projects have included the Mount Pleasant Discovery Museum, Central Michigan Manufacturer’s Association, Isabella County Restoration House, Mona Lake Productions, Muskegon Area Intermediate School District, Montague Area Public Schools and Dégagé Ministries. You’ll also showcase your work by compiling an electronic portfolio that’s invaluable as you apply for your first job or for graduate school — no matter your life goals.


Put Your Degree to Work

A general business degree prepares you for success in a variety of fields. The applied business communication concentration adds the most highly valued skills in a recent survey of U.S. executives. Examples of potential careers include business consulting, web marketing, social media, business communications, entrepreneurship and upper management.

​U.S. Bureau of Labor Statistics sample data

JobMedian PayJob Growth through ​2022​
Management analyst$78,600 per year19% (133,800 more jobs)
Sales representative$57,870 per year9% (169,300 more jobs)
Marketing manager$115,750 per year12% (25,400 more jobs)

For More Information

Visit the College of Business Administration website or contact:

Business Student Services Center
Grawn Hall 105
Email: cba@cmich.edu
Phone: 989-774-3124

Program Overview

The course listings below are a representation of what this academic program requires. For a full review of this program in detail please see our official online academic bulletin AND consult with an academic advisor. This listing does not include the General Education courses required for all majors and may not include some program specific information, such as admissions, retention, and termination standards.

(Click on the course name or number for a complete course description.)

General Business Admin. Major: Applied Business Communication Concen.

The mission of the General Business major with a concentration in Applied Business Communication is to develop pathways to success for students in business by making connections and building relationships through effective communication, collaborative technologies, and social media in a professional setting.
Total: 36 semester hours
Additional Common Body of Knowledge in Business Administration Courses
(9 hours)
BUS 100
Essential Business Skills
3
BUS 300QR
Applied Business Statistics
3
MGT 499
Integrated Capstone-Strategic Management
3
Required Courses I
(21 hours)
BIS 260WI
Global Business Communication
3
BIS 308
Visual Business Communication and Digital Media
3
BIS 315
Social Media and Emerging Technologies in Business
3
BIS 360
Applied Business Communication
3
BIS 470
Applied Business Communication Integrated Capstone
3
BIS 495
Internship in Applied Business Communication
1-6
MGT 348
Dynamics of Organizational Behavior
3
Required Courses II
(3 hours)
Select one of the following:
FIN 201
Personal Finance
3
FIN 442
Intermediate Financial Management
3
Electives
(3 hours)
Select one of the following:
ART 114
Understanding Digital Photography
3
ART 231
Introduction to Graphic Design
3
BIS 327
Web Site Development
3
COM 225
Introduction to Communication in Virtual Environments
3
COM 251
Foundations of Communication Theory
3
COM 352
Communication and Social Influence
3
COM 361
Interpersonal Communication
3
ENT 201/MGT 201
Entrepreneurship Launch Pad
3
JRN 302
Introduction to Graphics and Visual Communication
3
MKT 310
Marketing Communications
3
MKT 340
Personal Selling
3