​​​​​​​​​​​​​​Program Description

The general business administration major with an applied business communication concentration targets the knowledge, skills and abilities employers seek most: communication, creativity, collaboration and critical thinking. You’ll build these essential skills throughout the program with business-relevant assignments and projects that prepare you for workplace success. You’ll build key business skills, with a focus on effective business communication, that are essential for success now and throughout your career.


Put Your Degree to Work

A business degree prepares you for success in a variety of fields. The applied business communication concentration adds a focus on the essential communication skills valued most by employers. Potential careers include management, sales, marketing, social media, information systems, customer service, entrepreneurship, human resources, web marketing and business consulting.

​U.S. Bureau of Labor Statistics sample data

JobMedian PayJob Growth through ​2022​
Management analyst$78,600 per year19% (133,800 more jobs)
Sales representative$57,870 per year9% (169,300 more jobs)
Marketing manager$115,750 per year12% (25,400 more jobs)

For More Information

Visit the College of Business Administration website or contact:

Business Student Services Center
Grawn Hall 113
Email: cba@cmich.edu
Phone: 989-774-3124

Program Overview

The course listings below are a representation of what this academic program requires. For a full review of this program in detail please see our official online academic bulletin AND consult with an academic advisor. This listing does not include the General Education courses required for all majors and may not include some program specific information, such as admissions, retention, and termination standards.

(Click on the course name or number for a complete course description.)

General Business Admin. Major: Applied Business Communication Concen.

The mission of the General Business major with a concentration in Applied Business Communication is to develop pathways to success for students in business by making connections and building relationships through effective communication, collaborative technologies, and social media in a professional setting.
Total: 36 semester hours
Common Body of Knowledge Courses I
(6 hours)
BUS 100
Essential Business Skills
3
MGT 499
Integrated Capstone-Strategic Management
3
Common Body of Knowledge Courses II
(3 hours)
Select one of the following:
BUS 300QR
Applied Business Statistics
3
BUS 503QR
Applied Lean Six Sigma
3
Required Courses I
(21 hours)
BIS 260WI
Global Business Communication
3
BIS 308
Visual Business Communication and Digital Media
3
BIS 315
Social Media and Emerging Technologies in Business
3
BIS 360
Applied Business Communication
3
BIS 470
Applied Business Communication Integrated Capstone
3
BIS 495
Internship in Applied Business Communication
1-6
MGT 348
Dynamics of Organizational Behavior
3
Required Courses II
(3 hours)
Select one of the following:
FIN 201QR
Personal Finance
3
FIN 442
Intermediate Financial Management
3
Electives
(3 hours)
Select one of the following:
ART 114
Understanding Digital Photography
3
ART 231
Introduction to Graphic Design
3
BIS 327
Web Site Development
3
COM 225
Introduction to Communication in Virtual Environments
3
COM 251
Foundations of Communication Theory
3
COM 352WI
Communication and Social Influence
3
COM 361
Interpersonal Communication
3
ENT 301
Innovation & Entrepreneurship
3
JRN 302
Introduction to Graphics and Visual Communication
3
MKT 310
Marketing Communications
3
MKT 340
Personal Selling
3