​​​​​​​​​​​​​​Program Description

As an integrative public relations major, you’ll gain insights and experience in journalism, broadcast and cinematic arts, and communication. This variety allows you to create a program that fits your career goals and prepares you for an entry-level public relations position. A required internship will give you hands-on experience before graduation, and there are plenty of opportunities to get involved, including through CMU’s student-run public relations agency.​​

Put Your Degree to Work

You’ll have exciting opportunities in corporate relations, nonprofit organizations, health care, government, lobbying, fundraising, community relations, sports, special events planning and more. Potential positions include:

  • Public relations manager
  • Community relations manager
  • Event manager
  • Brand manager
  • Marketing manager
  • Advertising manager
  • Sales manager
  • Promotions manager
  • Media relations manager
  • Social media specialist
  • Lobbyist
  • Development director

​U.S. Bureau of Labor Statistics sample data

JobMedian PayJob Growth through ​2022​
Public relations/fundraising manager$95,450 per year13% (8,000 more jobs)
Meeting and event planner$45,810 per year33% (31,300 more jobs)
Advertising and promotions manager$115,750 per year12% (25,400 more jobs)

For More Information

Visit the integrative public relations website or contact:

College of Communication and Fine Arts
Moore Hall 129
Email: ccfa@cmich.edu
Phone: 989-774-1885

Program Overview

The course listings below are a representation of what this academic program requires. For a full review of this program in detail please see our official online academic bulletin AND consult with an academic advisor. This listing does not include the General Education courses required for all majors and may not include some program specific information, such as admissions, retention, and termination standards.

(Click on the course name or number for a complete course description.)

Integrative Public Relations Major

Integrative Public Relations is an interdisciplinary major grounded in the disciplines concerned with the practice of public relations. Students are strongly encouraged to work closely with their academic advisor throughout their academic careers .
Total: 61 semester hours For additional information, see the list of advisors in the Class Schedule Booklet.
Required Courses I
(37 hours)
BCA 311WI
Electronic Media Copywriting
3
BCA 512
Electronic Media Promotion
3
COM 511
Crisis Communication
3
IPR 101
Foundations of Integrative Public Relations
1
IPR 555
Public Relations Internship
3-6
JRN 202WI
Writing for the Mass Media
3
JRN 302
Introduction to Graphics and Visual Communication
3
JRN 350
Public Relations Principles and Practices
3
JRN 369
Advertising and Public Relations Research
3
JRN 450WI
Public Relations Writing
3
JRN 551WI
Case Studies in Public Relations
3
JRN 556
Public Relations Seminar
3
Required Courses II
(3 hours)
Select from the following:
COM 264
Organizational Communication
3
COM 365
Persuasion and Social Influence
3
Electives I
(6 hours)
Select hours from Communication:
Note: COM 357 fulfills the oral competency requirement.
COM 195
Intercultural Communication
3
COM 352
Communication and Social Influence
3
COM 353
Small Group Communication
3
COM 357
Public Speaking
3
COM 363
Principles and Types of Interviewing
3
COM 560
Communication and Social/Organizational Change
3
COM 561
Communication in Conflict Management
3
Electives II
(6 hours)
Select hours from Broadcast & Cinematic Arts:
BCA 211WI
Introduction to Writing for Electronic Media
3
BCA 223
Video Production
3
BCA 265QR
Understanding Media Measurement
3
BCA 318WI
Electronic Media Newswriting
3
BCA 332
Online Electronic Media
3
BCA 511
Electronic Media Sales
3
Electives III
(3 hours)
Select hours from Business and Management:
BIS 260WI
Global Business Communication
3
BLR 202
Legal Environment of Business
3
ENT 210/ACC 210
Accounting Information for Entrepreneurial Decision Making
3
ENT 213/ECO 213
Economics for Entrepreneurs
3
MGT 210/HSA 210
Effective Supervision: Principles and Practices
3
MGT 310
Small Business Management
3
Electives IV
(3 hours)
Select hours from Integrated Marketing:
ENT 221/MKT 221
Marketing Strategies for Entrepreneurs
3
JRN 360
Advertising Principles
3
MKT 300
Introduction to Marketing
3
MKT 340
Personal Selling
3
PSC 327
Lobbying and Interest Group Behavior
3
PSY 337
Psychology of Advertising
3
Electives V
(3 hours)
Select hours from Social Media and Multi-Media:
ART 125
Digital Design
3
ART 231
Introduction to Graphic Design
3
BIS 308
Visual Business Communication and Digital Media
3
BIS 327
Web Site Development
3
CPS 282
Introduction to Multimedia Design
3
ENT 300/BIS 300
Digital Entrepreneurship
3
JRN 339
Social Media: Reputation, Image and Interaction
3
JRN 340
Introduction to Digital Journalism
3