​​​​​​​​​​​​​​​​​Program Description

Central Michigan University'​s journalism major with a public relations concentration delivers the best of two diverse and powerful communication career tracks. As a journalism: public relations major, you’ll combine the skills of storytelling with technology and new media. This unique and real-world-focused major makes public relations writing, principles and practices the focal point and integrates journalism research and editing skills to develop well-rounded students ready for a demanding and fast-paced media career.​​

Put Your Degree to Work

In a public relations career, you’ll analyze and research public opinion, implement communication programs, and help management communicate with its target audiences. You may work in a firm offering services to many clients or in institutions such as hospitals, corporations, government agencies, foundations and school systems.

​U.S. Bureau of Labor Statistics sample data

JobMedian PayJob Growth through ​2022​
Editor$53,880 per yearLittle or no change
Public relations/fundraising manager$95,450 per year13% (8,000 more jobs)
Writer/author$55,940 per year3% (3,800 more jobs)​

For More Information

Visit the Department of Journalism website or contact:

Department of Journalism
Moore Hall 454
Email: jrndept@cmich.edu
Phone: 989-774-3196

Program Overview

The course listings below are a representation of what this academic program requires. For a full review of this program in detail please see our official online academic bulletin AND consult with an academic advisor. This listing does not include the General Education courses required for all majors and may not include some program specific information, such as admissions, retention, and termination standards.

(Click on the course name or number for a complete course description.)

Journalism Major: Public Relations Concentration

A Journalism major requires 42 hours of journalism coursework. The Journalism Department requires that ALL graduating seniors take an exit exam prior to graduation as part of the department’s assessment efforts.
Total: 42 semester hours
Required Courses II
(33 hours)
JRN 202WI
Writing for the Mass Media
3
JRN 203QR
Information Gathering for the Mass Media
3
JRN 220
Basic Media Photography
3
JRN 302
Introduction to Graphics and Visual Communication
3
JRN 353
Foundations of Strategic Public Relations
3
JRN 369
Advertising and Public Relations Research
3
JRN 404
Law of Mass Communication
3
JRN 450WI
Public Relations Writing
3
JRN 551WI
Case Studies in Public Relations
3
JRN 556
Public Relations Seminar
3
JRN 559
Public Relations Internship
1-4
Required Courses III
(3 hours)
Select one of the following:
JRN 372
The Asian Media and Cross-cultural Mass Communication
3
JRN 380
Racial and Cultural Diversity: Mass Media's Role
3
Required Courses I
(3 hours)
Select one of the following:
JRN 101
Media and Society
3
JRN 102
Introduction to Journalism
3
Required Courses IV
(3 hours)
Select one of the following:
JRN 340
Introduction to Digital Journalism
3
JRN 402
Advanced Media Graphics and Visual Communication
3