Central Michigan University's journalism major with a public relations concentration delivers the best of two diverse and powerful communication career tracks. As a journalism: public relations major, you’ll combine the skills of storytelling with technology and new media. This unique and real-world-focused major makes public relations writing, principles and practices the focal point and integrates journalism research and editing skills to develop well-rounded students ready for a demanding and fast-paced media career.
Put Your Degree to Work
In a public relations career, you’ll analyze and research public opinion, implement communication programs, and help management communicate with its target audiences. You may work in a firm offering services to many clients or in institutions such as hospitals, corporations, government agencies, foundations and school systems.
U.S. Bureau of Labor Statistics sample data
|Job||Median Pay||Job Growth through 2022|
|Editor||$53,880 per year||Little or no change|
|Public relations/fundraising manager||$95,450 per year||13% (8,000 more jobs)|
|Writer/author||$55,940 per year||3% (3,800 more jobs)|
The course listings below are a representation of what this academic program requires. For a full review of this program in detail please see our official online academic bulletin AND consult with an academic advisor. This listing does not include the General Education courses required for all majors and may not include some program specific information, such as admissions, retention, and termination standards.
(Click on the course name or number for a complete course description.)
Journalism Major: Public Relations Concentration
A Journalism major requires 42 hours of journalism coursework.
The Journalism Department requires that ALL graduating seniors take an exit exam prior to graduation as part of the department’s assessment efforts.
Total: 42 semester hours
Required Courses II
Writing for the Mass Media
Gathering, processing and writing information and opinion on current matters using professional standards and formats in news, public relations and advertising. Writing Intensive. Prerequisites: ENG 101 (C or better) or ENG 103/109 (C or better) or ELI 198 (C or better) or ENG 201 (C or better).
Information Gathering for the Mass Media
Acquiring, comprehending, analyzing, synthesizing, and evaluating information by solving journalistic problems in a variety of cases and from multiple perspectives. Pre/Co-Requisite: JRN 202. Quantitative Reasoning.
Basic Media Photography
Camera operation, producing and processing of photographs for media use.
Introduction to Graphics and Visual Communication
Principles and techniques of publication/advertising graphics and visual communication, including typography and the printing process.
Foundations of Strategic Public Relations
Overview of strategic campaign process and application public relations theory to real-world projects including formative research, strategic and tactical planning, and plan evaluation phases.
Advertising and Public Relations Research
Reviews and applies secondary, social scientific, professional, and interpretative research methods in persuasive mass communication contexts. Prerequisite: JRN 350 or 353 or 360.
Law of Mass Communication
Principles and case studies. Prerequisites: JRN 101 or 102; junior standing.
Public Relations Writing
Creating and editing written materials for a variety of public relations purposes and a variety of media. Writing Intensive. Prerequisites: JRN 202; JRN 350 or 353.
Case Studies in Public Relations
Examination of historic and contemporary public relations problems and programs with emphasis on research, planning and problem solving skills in public relations practices. Writing Intensive. Prerequisites: JRN 350 or 353; JRN 450.
Public Relations Seminar
Practical applications of public relations principles in a diverse society. Prerequisites: JRN 350 or 353; 450.
Public Relations Internship
Experience in public relations under professional and faculty supervision. May be applied toward journalism major and minor only with permission of faculty advisor. Prerequisites: junior standing; permission of instructor.
Required Courses III
Select one of the following:
The Asian Media and Cross-cultural Mass Communication
Analysis of Asian media systems and historical, economic, political and cultural factors shaping those systems. May be offered as Writing Intensive. (University Program Group IV-B: Studies in Cultures Outside of the Anglo-American Tradition)
Racial and Cultural Diversity: Mass Media's Role
Critical, historical and contemporary examination of African, Hispanic, Asian, Native American, and gender stereotypes in mass media. Self- portrayals by these groups using mass media. May be offered as Writing Intensive. (University Program Group IV-C: Studies in Racism and Cultural Diversity in the United States)
Required Courses I
Select one of the following:
Media and Society
Understanding the influence of media and society. (University Program Group III-B: Studies in Social Structures)
Introduction to Journalism
An introduction to journalism as a social, cultural, political, technological, and economic force; a professional field; an academic discipline, unit and program.
Required Courses IV
Select one of the following:
Introduction to Digital Journalism
Survey of current theories, issues and trends of the digital journalism environment, and introduction of digital journalism production using current media tools and software. Prerequisites: JRN 202 with a C or better or JRN 361 with a C or better.
Advanced Media Graphics and Visual Communication
Advanced techniques of multimedia graphics, digital publishing, and visual design for media industries including advertising, journalism and public relations. Prerequisite: JRN 302.