​​​​​​​​​​​​​Program Description

In the professional sales program at CMU, you’ll have hands-on experience with personal selling through our partnership with Carew International, one of the top 10 sales training firms in the United States. You’ll earn certification in professional selling, advanced positional selling/pathway to negotiations and enterprise selling. You’ll be exposed to key sales components through the same training received by Fortune 500 companies such as John Deere, Dow Corning, Coca Cola and International Paper.​​

Points of Pride

  • As a CMU sales student, you’ll join the 100 percent of alumni who have secured full-time positions within three months of completing their undergraduate career — 90 percent of whom had a job at graduation.
  • CMU students win national and regional sales competitions, with most recent honors being first place at the Pi Sigma Epsilon (national sales fraternity) competitions in 2013 and 2014, wins at four regional sales competitions, and a top-five placement at the National Collegiate Sales Competition.
  • CMU has been recognized by the Sales Education Foundation for having one of the top U.S. sales programs for the last five years.

Put Your Degree to Work

As a professional sales graduate, you’ll have the opportunity to work in a number of industries including packaged goods, finance, medical/dental sales, accounting/tax, industrial equipment, pharmaceuticals and telecommunications. Sales positions include account executives, national account managers, medical sales executives and inside sales representatives.

Our sales students work at many Fortune 500 companies including AT&T, Henry Schein, ADP, Stryker, Oracle, Federated Insurance, Johnson & Johnson, Thomson Reuters, and Dow Corning.

​U.S. Bureau of Labor Statistics sample data

JobMedian PayJob Growth through ​2022​
Manufacturing sales representative$57,870 per year9% (169,300 more jobs)
Sales manager$105,260 per year8% (29,800 more jobs)
Insurance sales agent$48,150 per year10% (45,900 more jobs)

For More Information

Visit the College of Business Administration website or contact:

Business Student Services Center
Grawn Hall 113
Email: cba@cmich.edu
Phone: 989-774-3124

Program Overview

The course listings below are a representation of what this academic program requires. For a full review of this program in detail please see our official online academic bulletin AND consult with an academic advisor. This listing does not include the General Education courses required for all majors and may not include some program specific information, such as admissions, retention, and termination standards.

(Click on the course name or number for a complete course description.)

Marketing Major: Professional Sales Concentration

Total: 39 semester hours
Additional Common Body of Knowledge in Business Administration Courses
(9 hours)
BUS 100
Essential Business Skills
3
BUS 300QR
Applied Business Statistics
3
MGT 499
Integrated Capstone-Strategic Management
3
Core Courses
(18 hours)
MKT 305
Buyer Behavior
3
MKT 310
Marketing Communications
3
MKT 330
Marketing Channels
3
MKT 450
Marketing Research
3
MKT 490
Internship in Marketing/Logistics
3-6
MKT 499
Strategic Marketing Problems
3
Required Courses I
(12 hours)
MKT 340
Personal Selling
3
MKT 420
Advanced Selling and Negotiation
3
MKT 440
Sales Management
3
MKT 460
Organizational Selling
3