​​​​​​​​​​​​​Program Description

If you’re looking to combine your creativity and business brain into one profession, a marketing major might be what you’re looking for. You’ll gain the experience and education necessary to play an integral role on a marketing team while using advertising and promotions to retain and build relationships with customers or clients. Marketing professionals will give you the tools you need to transform an idea into a campaign and a campaign into results. This major allows you to see brands and businesses from the inside out, a different view than the average consumer would have.​​

Put Your Degree to Work

​U.S. Bureau of Labor Statistics sample data

JobMedian PayJob Growth through ​2022​
Advertising/marketing manager$115,750 per year12% (25,400 more jobs)
Market research analyst$60,300 per year32% (131,500 more jobs)
Sales manager$105,260 per year8% (29,800 more jobs)​

For More Information

Visit the College of Business Administration website or contact:

Business Student Services Center
Grawn Hall 105
Email: cba@cmich.edu
Phone: 989-774-3124

Program Overview

The course listings below are a representation of what this academic program requires. For a full review of this program in detail please see our official online academic bulletin AND consult with an academic advisor. This listing does not include the General Education courses required for all majors and may not include some program specific information, such as admissions, retention, and termination standards.

(Click on the course name or number for a complete course description.)

Marketing Major - General

Total: 33 semester hours Students must complete the Planned Program (6 hours) approved by the MHSA faculty or must complete one of the following concentrations.
Additional Common Body of Knowledge in Business Administration Courses
(9 hours)
BUS 100
Essential Business Skills
3
BUS 300QR
Applied Business Statistics
3
MGT 499
Integrated Capstone-Strategic Management
3
Core Courses
(18 hours)
MKT 305
Buyer Behavior
3
MKT 310
Marketing Communications
3
MKT 330
Marketing Channels
3
MKT 450
Marketing Research
3
MKT 490
Internship in Marketing/Logistics
3-6
MKT 499
Strategic Marketing Problems
3
Planned Program Courses
(6 hours)
Select two of the following:
MKT 315
Advertising Media
3
MKT 320
Retail Management
3
MKT 325
Merchandising Management
3
MKT 340
Personal Selling
3
MKT 341/HSA 341
Services Marketing
3
MKT 360
Electronic Commerce and Marketing Strategy
3
MKT 425
Retail Strategy
3
MKT 431
Logistics Operations
3
MKT 432
Logistics Strategy
3
MKT 440
Sales Management
3
MKT 555
Market and Sales Forecasting
3
MKT 560
International Marketing
3