Program Description
If you’re looking to combine your creativity and business brain into one profession, a marketing major might be what you’re looking for. You’ll gain the experience and education necessary to play an integral role on a marketing team while using advertising and promotions to retain and build relationships with customers or clients. Marketing professionals will give you the tools you need to transform an idea into a campaign and a campaign into results. This major allows you to see brands and businesses from the inside out, a different view than the average consumer would have.
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Program Overview
The course listings below are a representation of what this academic program requires. For a full review of this program in detail please see our official online academic bulletin AND consult with an academic advisor. This listing does not include the General Education courses required for all majors and may not include some program specific information, such as admissions, retention, and termination standards.
(Click on the course name or number for a complete course description.)
Marketing Major
Total: 33 semester hours
Students must complete the Planned Program (6 hours) approved by the MHSA faculty or must complete one of the concentrations.
Common Body of Knowledge Courses I
(6 hours)
BUS 100
Essential Business Skills
3
Introduces students to the concept of a business, its disciplines, and essential business skills including decision making, team work, and oral and written communication. This course is approved for offering in a distance learning format.
MGT 499
Integrated Capstone-Strategic Management
3
An integrative capstone course applying and analyzing financial, marketing, supply chain and other business functions within a global strategic management perspective. This course may be offered in an online format. Prerequisites: 86 semester hours completed; BUS 300 or 503QR; BUS 301; MGT/MKT 303; FIN 302; MKT 304; Tier 2 Admission to Professional Business Studies. Preference given to graduating seniors.
Common Body of Knowledge Courses II
(3 hours)
Select one of the following:
BUS 300QR
Applied Business Statistics
3
Applications of statistical analysis to support business decision making. Covers collection of business data, analysis of business datasets, and presentation of results. This course may be taught in an online format. Quantitative Reasoning. Prerequisites: STA 282 or 382; 26 hours completed.
BUS 503QR
Applied Lean Six Sigma
3
This course applies principles and practices of Lean Six Sigma (LSS) and other operations improvements that have been demonstrated to bring value to business. LSS builds on a business statistics foundation. This course may be offered in an online format. Quantitative Reasoning. Prerequisites: STA 282 or 382 and 56 semester hours completed; or graduate school admission.
Core Courses
(18 hours)
MKT 255
Introduction to Logistics and Physical Distribution
3
Functions, tactics, and current trends that shape logistics management. Introduces fundamentals of logistics, including inventory, transportation, and distribution. This course may be offered in an online format. Pre/Co-requisite: BIS 255 or 221.
Characteristics of consumers affecting the decision process in buying and the marketing implications. Prerequisites: MKT 300 or MKT 304, 56 semester hours completed, and admission to Professional Business Studies or listed on signed major or minor.
MKT 310
Marketing Communications
3
An overview of advertising, personal selling and sales promotion, and other techniques that an organization would use to communicate with its target markets. This course is approved for offering in a distance learning format. Prerequisites: MKT 300 or MKT 304; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.
MKT 450
Marketing Research
3
Methodology used in gathering, recording, and analyzing marketing data to aid executives in making marketing decisions. Prerequisites: MKT 300 or MKT 304; STA 282; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor. Recommended: BUS 300.
MKT 490
Internship in Marketing/Logistics
3-6
A full time work experience occurring within a marketing or logistics organization. Detailed written report and assigned readings required. Prerequisites: Permission of instructor and department chairperson; 56 semester hours completed; Marketing or logistics major in addition to MKT 300 or MKT 304; admission to Professional Business Studies or listed on signed major or minor. Recommended: Completion of 6 credit hours in marketing.
MKT 499
Strategic Marketing Problems
3
A functionally integrative capstone course which focuses upon developing a decision-making framework. Students formulate and implement comprehensive marketing strategies within a global context. Prerequisites: 86 semester hours completed; MKT 255, 305, 310, 450; admission to Professional Business Studies or listed on signed major or minor.
Planned Program Courses
(6 hours)
Select two of the following:
MKT 315
Advertising Media
3
Evaluation of media in relationship to marketing objectives. Selection of media space/time and decision-making in development of media schedules. Prerequisites: 56 semester hours completed; MKT 310 or JRN 360 or approval of instructor; admission to Professional Business Studies or listed on signed major or minor.
MKT 320
Retail Management
3
Functions of a retail establishment are examined. Significant developments taking place in the major environments of retailers--social, economic, technological, and legal. Prerequisites: MKT 300 or MKT 304; 56 semester hours completed; admission to Professional Business Studies or listed on a signed major or minor; or with approval from the Office of Undergraduate Business Studies.
MKT 325
Merchandising Management
3
Current problems in merchandising which include technological aspects, inventory valuation and reporting procedures, stock planning, and product mix considerations. Prerequisites: 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor; Recommended: Pre/Co-Requisite: MKT 320.
MKT 340
Personal Selling
3
Explores personal selling as an element of a firm’s promotional efforts to create value and serve customers, with emphasis on skill development and value creation. Prerequisite: 30 semester hours completed.
MKT 341/HSA 341
Services Marketing
3
Planning and implementation of marketing strategy and application of the marketing mix to services including hospitality, banking and health services. Identical to HSA 341. Credit may not be earned in more than one of these courses. Prerequisites: MKT 300 or MKT 304; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.
MKT 360
Electronic Commerce and Marketing Strategy
3
Basic concepts and tools for understanding and exploring market opportunities and marketing strategies associated with global electronic commerce. Prerequisites: MKT 300 or MKT 304; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.
MKT 425
Retail Strategy
3
Development of strategic methods for addressing retail problems. Problem solving orientation within the retail organizational setting. Prerequisites: MKT 320; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor. Recommended: MKT 422.
MKT 431
Logistics Operations
3
Operational issues, management techniques and technology applied to distribution operations. Focus is on the integration of logistics operations of all firms within the supply chain. This course may be offered in an online format. Prerequisites: MKT 255; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.
MKT 432
Logistics Strategy
3
Strategic planning of a firm's logistics system in a global marketplace, including customer service, inventory, warehousing and transportation strategies. This course may be offered in an online format. Prerequisites: MKT 255; MKT 300 or 304; 56 semester hours completed; admission to Professional Business Studies or listed on signed major or minor.
MKT 440
Sales Management
3
The organization, planning, operation and control of the business-to- business sales force from the perspective of the sales manager. Prerequisites: MKT 300 or 304 or BCA 265QR; MKT 340; 86 Hours; admission to Professional Business Studies or listed on a signed major or minor.
MKT 555
Market and Sales Forecasting
3
Develops familiarity with methods most commonly used in market and sales forecasting. Both qualitative and quantitative methods are included with emphasis on the latter. This course is approved for offering in a distance learning format. Prerequisites: one course in MKT; one course in statistics or MKT 450; admission to Professional Business Studies; 86 semester hours completed.
MKT 560
International Marketing
3
Policies and practices employed in international business. Considers problems of international payments, trade and investment with special emphasis on integrating managerial dimensions with related economic principles. This course is approved for offering in a distance learning format. Prerequisites: MKT 300 or MKT 304; admission to Professional Business Studies; senior standing; 86 semester hours completed.
