Have you dreamed of a career that revolves around sports? Would you love to work with a sports team?
If you want to turn your passion for sports into a fulfilling career full of excitement, strategy, and hard work, then our sports management degree program is for you. You’ll learn the business of sports, from ticket sales and event coordination to selling a sponsorship and being a sports agent. As you progress through your major, you’ll grow into a business-minded professional ready to take on the dynamic sports industry on a multitude of levels, with courses and real-world training in everything from fitness, economics, marketing, business, and much more.
Put Your Degree to Work
Did you know, according to the U.S. Bureau of Labor Statistics, that important jobs within the field of sports management are expected to rise within the coming years, with many job growth projections extended through 2028?*
Upon completion of your sports management degree, you could earn the job title of:
- Sales manager
- Marketing assistant
- Special events coordinator
- Promotions manager
- Media relations assistant
- Facilities manager
- Tournament director
- Athletic director
- Many more
Explore your future career in sports management using the tool below.
*Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, on the Internet, at https://www.bls.gov/ooh/entertainment-and-sports/home.htm (viewed online April 23, 2020).
The course listings below are a representation of what this academic program requires. For a full review of this program in detail please see our official online academic bulletin AND consult with an academic advisor. This listing does not include the General Education courses required for all majors and may not include some program specific information, such as admissions, retention, and termination standards.
(Click on the course name or number for a complete course description.)
Sport Management Major
Selection of this major is to prepare students for a career in sport management. Career options include high school, collegiate, amateur, and professional sport management, sport business management, coaching, or employment with non-profit sport agencies. Coordinated major/minor programs are available on an interdepartmental basis to broaden the employment opportunities in sport retail, merchandising, journalism, broadcasting, or event management. Such coordinated programs require early advisement. Students who desire to pursue one of the career opportunities should contact the department of physical education and sport for early advisement.
This major is accredited by the Commission on Sport Management Accreditation (COSMA).
Total: 40-46 semester hours
Required Courses I
Note: A minimum of 3 hours of PES 499 must be completed.
Introduction to Sport Management
Introduction to the field of sport management. Specific focus on the nature, scope, and significance of the industry. A survey of professional opportunities.
Sport Management Governance & Organizational Theory
The managerial fundamentals and principles applied to the sport industry: concepts and functions of management, organizational theories, human resources, integrated issues and trends. Pre/Co-requisite: PES 119.
Theory, development, and application of analytics in sport for purposes of player performance, team management/operations, team valuation, social media analysis, sponsorship metrics, and fantasy competitions. This course may be offered in an online format. Quantitative Reasoning. Prerequisites: PES 119, 180 both with a B- or better.
Economics & Finance in the Sport Industry
Examines and introduces the principles of economics, accounting, and finance as they apply to the sport industry. This course may be offered in online format. Prerequisites: PES 119, 180 both with B- or better.
Field Study in Sport Management
Provides exposure via experiences in select sport related organizations. Students enroll in 1 to 4 credits (45-180 clock hours to meet course requirements). Prerequisite: PES 119 with a B- or better; Pre/Co- requisite: PES 180.
Social, Historical, & Global Issues in Sport
A critical examination of sport through prevailing theories in sport sociology. Historical perspectives will also be addressed. This course may be offered in online format. Prerequisites: minimum 56 credits.
Sport Sales & Marketing
An in-depth study of the nature, scope and significance of sales and marketing within the sport industry. Prerequisites: PES 119, 180 both with a B- or better.
Sport Communication & Mass Media
Students are provided theory and concepts to examine the role of public relations, communication, and mass media in the sport industry. This course may be offered in online format. Prerequisites: PES 119, 180 both with a B- or better.
Integration of Sport Management Theory & Practice
A capstone experience for sport management majors, including fundraising, event management, strategic planning, game day operations, leadership, problem solving, sales, and communication. Prerequisites: PES 360, 380 both with grade of C or better; PES 393 with a grade of B- or better; minimum 86 credit hours (senior status).
Internship in Sport Management
Provides practical experience in a select sport-related organization. Students enroll in 1 to 12 credits. A minimum of 400 clock hours is required (9 credit hours to meet course requirements). Prerequisites: PES 318, 360, 380 all with a C or better; PES 393 with a B-or better; minimum 86 credits (senior status), and permission of the sport management internship coordinator.
Sport Governance: Ethics, Morals, & Values
Investigation of how ethics, morals, and values influence the interpretation of laws and adherence to rules governing sport competition by athletes, coaches, and administrators. Prerequisites: PES 318 with a C or better; PES 360 or 380 with a C or better; PES 293 with a B- or better; minimum of 86 credits; or graduate status.
Required Courses II
Select one of the following:
Concepts of Financial Accounting
Students gain an understanding of the accounting system used to develop financial statements. The emphasis is on interpreting financial data used in business decision making. This course is approved for offering in a distance learning format. Recommended: completion of MTH 105.
Accounting Information for Entrepreneurial Decision Making
Introduction to principles of financial and managerial accounting, design of accounting systems, techniques of analysis and cost control. Interpretation of accounting information for decision making. Does not count for the School of Accounting major or minor. ENT 210 may not be used as a substitute for ACC 201 or ACC 250. This course may be offered in an online format.
May select any of the following:
Introduction to Graphic Design
An introduction to the theory and practice of communication design. An emphasis is placed on technical and aesthetic fundamentals.
Legal Environment of Business
Introduction to the concept and use of law as a social institution. Open to both nonbusiness and business students. BLR 202 may not be applied toward the University Program requirements if a student is earning the Bachelor of Science in Business Administration degree. This course may be offered in an online or hybrid format. May be offered as Writing Intensive. (University Program Group III-B: Studies in Social Global Cultures)
Assists the student in understanding the interpersonal communication process and in analyzing barriers to its effectiveness.
Economics of Professional Team Sports
Study of the economics and industrial relations systems of professional sports leagues in baseball, football, basketball, and hockey in North America.
Public Relations Principles and Practices
Concepts and principles of public relations practiced by corporations, agencies, non-profits and other organizations. Role of the practitioner stressed. This course may be taken in an online or hybrid format.