​​​​​​​​​​​​​Program Description

CMU’s new electronic media sales minor gives students in-depth sales and marketing training for careers with media companies or clients of those companies. The minor combines broad marketing and sales management theory with experiences that focus on specific electronic media measurements and applications. The program culminates with hands-on, intensive experience in the sale of underwriting messages for WMHW-FM, MHTV and News Central 34.​​

Put Your Degree to Work

Students completing this minor will be prepared for business roles such as:

  • Account executive
  • Marketing director
  • Sales manager
  • Media researcher
  • Sales consultant
  • Local or national sales manager

Media sales is key as well if you want to become a station general manager.

​U.S. Bureau of Labor Statistics sample data

JobMedian PayJob Growth through ​2022​
Market research analyst$60,300 per year32% (131,500 more jobs)
Sales manager$105,260 per year8% (29,800 more jobs)
Marketing manager$115,750 per year12% (25,400 more jobs)

For More Information

Visit the School of Broadcast and Cinematic Arts website or contact:

School of Broadcast and Cinematic Arts
Moore Hall 344
Email: polin1he@cmich.edu
Phone: 989-774-3851